In this episode recorded live at Vision Hi-Tech Training and Expo 2022 in Kansas City, Lucas and David are joined by Phil Norvold, the owner of Max-Bilt Off-Road and Manufacturing in Eau Claire, Wisconsin and Jamie Kane, Brand Specialist at Legends Marketing.
They discuss what it’s really like to build the vehicles you see at SEMA, shops tearing other shops down, a little branding, a little marketing, some web 3.0, and a crazy "worst-nightmare" story for any shop owner.