In this episode, David and Lucas are joined by Kent Bullard of the Institute for Automotive Business Excellence. Kent sat down thinking there was going to be a meeting about recording a podcast but instead was surprised to find out they were actually going to record right away.
He graciously stayed to discuss the motivation behind starting a business, what drives the desire for profits, and whether or not it’s even ethical to generate a profit.
You might be surprised by what they have to say.
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